With such universal use of search engines for health information, there is a great opportunity for companies to become part of the prospective patient’s consideration set early in the decision-making process, and even for companies to help connect patients with providers.
Part two of our five-part series shows medical technology professionals how to put search engine optimization (SEO) at the heart of their digital marketing strategy to get found, gain authority and build their business. It also gives readers the supporting evidence needed to recommend specific SEO strategies to management.