Creating a compelling brand story or point of view (POV) is not just about standing out from the crowd. It is about building something that people care about and want to buy into. The best brand stories are irresistible, compelling and provocative in a way that makes your value clear. It is about thinking beyond the utility and functionality of products and services and striving for the creation of loyalty and meaningful bonds with your customers.
A brand story is not just a catchy tagline that's pasted on a billboard to attract attention for a week or two. Your story is the foundation of your brand and strategy for future growth.
Use this primer to begin to uncover the purpose, promise and POV of your brand story.
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