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Blog Articles
- The Power of Positioning to Increase Revenue
- Goal Settings in New Year
- Rebooting the Telemedicine Market: InTouch Health Gets In Touch with Customers Comments Feed
- Qualitative Research: Full Understanding Takes More Than Numbers
- Quantitative Research at Grey Matter Marketing
- Getting To Know You Valerie Barro
- 10 Lessons About Starting a Business
- Getting To Know You Holley Malia
- Getting To Know You Ronda Fallon
- BriteSmile: Streamlined Marketing Boosts Conversions
- Is Fast Food Really Cheaper? Part III
- Is Fast Food Really Cheaper? Part II
- Is Fast Food Really Cheaper? Part I
- How Important is Marketing Strategy in Healthcare?
- The Gwendolyn Strong Foundation (the GSF)
- Traveling Like a Pro
- Approaching Social Media in Healthcare
- Growing Your Medical or Healthcare Brand
- Branding for Medical and Healthcare Businesses
- How Has the Internet Changed Healthcare Marketing?
- Top 10 Misconceptions about PR
- Valerie Barro to Present at Society for Healthcare Strategy and Market Development Conference
- Choosing the Right Social Media Platforms
- Reality Check and New eBook on Digital Marketing for Med Tech Companies
- The ROI of Social Media (Part I)
- The ROI of Social Media (Part II)
- Social Media for Medical Technology Companies
- FDA Proposes Updates to Nutrition Facts Labels
- FDA Proposes Updates to Nutrition Facts Labels Part II
- SEO for Medical Technology Companies
- Impacts of the Medical Device Tax: Industry Opinions
- FDA Distributes New Draft Guidance On Social Media
- Mobile Marketing for Medical Technology Companies
- Strategic Med Tech Sales and Marketing in the Affordable Care Act Era
- Email for Medical Technology Companies
- Content Marketing for Medical Technology Companies
- Hot Topics in Surgery 2015
- FDA Will Study Shorter DTC Risk List
- Millennial Medicine
- DTC Efforts Funded by Device Companies
- Four New Fundamentals for Medical Device Marketers
- Pay-Per-Click Advertising as a Medical Device Company
- Digital Strategies in the Medical Technology Industry Trend Report: Survey
- What Matters: May's MedTech News You Need to Know
- What Matters: June's MedTech News You Need to Know
- Decoding Mobile Medical Application Guidance from the FDA
- What Matters: August's MedTech News You Need to Know
- Lefties: Did you know?
- Why DTC Advertising Shouldn't Make Us Feel Guilty
- What Matters: September's MedTech News You Need to Know
- Retargeting Policies for Medical Device Products
- What Matters: October's MedTech News You Need to Know
- Promoting Medical Devices Prior to FDA Approval or Clearance*
- What Matters: November's MedTech News You Need to Know
- New SEO Methods for Medical Device Marketers
- What Matters: December's MedTech News You Need to Know
- What Matters: January's MedTech News You Need to Know
- Digital Marketing for the Medical Technology Industry Trend Report
- Hot Topics in Surgery 2016
- What Matters: February's MedTech News You Need to Know
- What Matters: March's MedTech News You Need to Know
- Search Engine Optimization for Medical Technology Marketers: Why User Experience and SEO Go Hand-in-Hand
- What Matters: April's MedTech News You Need to Know
- The Key to Market Domination
- What Matters: May's MedTech News You Need to Know
- The Changing Role of the Consumer in Healthcare and Why it Matters to Med Device Companies
- What Matters: June's MedTech News You Need to Know
- The Tipping Point: How Key Opinion Leaders Can Drive Medical Device Adoption
- What Matters: July's MedTech News You Need to Know
- MedTech Media Training: Make Your Point Like a Pro [Infographic]
- What Matters: August's MedTech News You Need to Know
- Healthcare Marketing Master Series: Make Your Web Form Work
- What Matters: September's MedTech News You Need to Know
- Healthcare Marketing Master Series: Driving Business Performance Through Core Values
- What Matters: October's MedTech News You Need to Know
- Creating an Unfair Competitive Advantage with Category Design
- What Matters: November's MedTech News You Need to Know
- Cast Your Vote! How MedTech Could Be Affected By a New Administration
- Hot Topics in Surgery 2017
- Make Healthcare Great Again: Reassessing Your Brand Story for Success
- What Matters January: MedTech News You Need to Know
- What Matters December: MedTech News You Need to Know
- What Matters February: MedTech News You Need to Know
- What Matters March: MedTech News You Need to Know
- Creating an Irreplaceable Company
- What Matters April: MedTech News You Need to Know
- What Matters May: MedTech News You Need To Know
- What Matters June: MedTech News You Need to Know
- Ten4Ten Innovator Campaign
- The Components of Becoming a Category King
- What Matters July: MedTech News You Need to Know
- What Medical Marketers Need to Know: Google's Symptom Checker
- What Matters August: MedTech News You Need to Know
- Standing Out From the Sea of Blue: Color in Healthcare Brand Design
- What Matters September: MedTech News You Need to Know
- What Matters October: MedTech News You Need to Know
- What Matters November: MedTech News You Need to Know
- What Matters December: MedTech News You Need to Know
- The Rise of the Empowered Patient: How to Gain a Competitive Edge in the New Healthcare Ecosystem
- What Matters January: MedTech News You Need to Know
- Hot Topics In Surgery 2018
- What Matters February: MedTech News You Need to Know
- Marketing to the Digitally Empowered Patient for Life Sciences Companies
- What Matters March: MedTech News You Need to Know
- How to Spot a Serious Adverse Event on Social Media
- Content Marketing for Life Sciences Companies 2018
- What Matters April: MedTech News You Need to Know
- What Matters May: MedTech News You Need to Know
- Healthcare Marketing: How to Disclose Endorsements on Social Media
- What Matters June: MedTech News You Need to Know
- What Matters July: MedTech News You Need to Know
- Healthcare Marketing: Naming Your Healthcare Product
- What Matters August: MedTech News You Need to Know
- Defining Your MedTech Brand's Voice
- What Matters September: MedTech News You Need to Know
- What Matters October: MedTech News You Need to Know
- What Matters November: MedTech News You Need to Know
- The Need for Greater Inclusivity in MedTech
- What Matters December: MedTech News You Need to Know
- Hot Topics in Surgery 2019
- What Matters February: MedTech News You Need To Know
- What Matters March: MedTech News You Need To Know
- Part 1: Social Media | Digital Marketing Guide 2019
- What Matters April: MedTech News You Need To Know
- What Matters May: MedTech News You Need To Know
- Part 2: SEO | Digital Marketing Guide 2019
- What Matters July: MedTech News You Need To Know
- What Matters June: MedTech News You Need To Know
- In The Know, Issue #2
- In The Know, Issue #3
- In The Know, Issue #4
- In The Know, Issue #5
- What Matters August: MedTech News You Need To Know
- Part 3: Content & Email | Digital Marketing Guide 2019
- What Matters September: MedTech News You Need To Know
- What Matters October: MedTech News You Need To Know
- Brand Planning 2020: Why You Should Start ASAP
- Bama, Bourbon and Being Bold
- What Matters November: MedTech News You Need To Know
- What Matters December: MedTech News You Need To Know
- Part 4: Video | Digital Marketing Guide 2019
- What Matters January: MedTech News You Need To Know
- Seeing 2020: Hot Topics In Healthcare In The New Year
- What Matters February: MedTech News You Need To Know
- The Surprising Truth About Marketing Before FDA Approval
- What Matters March: MedTech News You Need To Know
- Rethinking Sales Drivers in the Coronavirus Era and Beyond
- What Matters April: MedTech News You Need To Know
- Empathizing With Physicians to Execute Mindful Marketing During COVID-19
- What Matters May: MedTech News You Need To Know
- Triaging Your Customers: The Juggling Act of COVID-19 Aftermath
- In The Know, Issue #6
- What Matters June: MedTech News You Need To Know
- The Art of the Webinar: Your Steps to Success
- What Matters July: MedTech News You Need To Know
- Four Social Media Sins Smart Marketers Avoid
- What Matters August: MedTech News You Need To Know
- How to Amplify Your Social Media Results With Your Employees
- What Matters September: MedTech News You Need To Know
- Sponsoring Virtual Events: Is It a Wise Idea?
- What Matters October: MedTech News You Need To Know
- 4 Business Realities to Understand for Success in 2021
- What Matters November: MedTech News You Need To Know
- How to Increase Your Odds of a Successful Product Launch Post-Pandemic
- 5 Healthcare Trends Affecting Your Customers (and in Turn Your Business) in 2021
- What Matters 2021: Issue #1
- Why Your CEO Needs to be a Podcast Guest
- What Matters 2021: Issue #2
- What Matters 2021: Issue #3
- What Matters 2021: Issue #4
- The Mistake That Costs You Media Coverage and Market Domination
- What Matters 2021: Issue #5
- What Matters 2021: Issue #6
- Why Sales and Marketing Hate Each Other and How to Fix it For Revenue Growth
- Hello Digital Sales Environment: A Definitive Guide for Life Sciences Sales Reps
- What Matters 2021: Issue #7
- How Purpose-Driven Brands Win (3 Questions to Clarify Your Brand’s Purpose)
- Five Life Sciences Trends to Watch in 2022
- What Matters 2022: Issue #1
- Why a Brand Manifesto Is a Life Sciences Must—and How to Craft a Kick-Ass One
- What Matters 2022: Issue #2
- Rethinking Modern PR: Going Beyond the Press Release
- What Matters 2022: Summer School Edition
- CEO Master Class: The Power of the Press Release Quote
- What Matters 2022: Issue #4 — Back to (LinkedIn) School Edition
- CEO Master Class: Using LinkedIn to Amplify Your Thought Leadership Strategy
- What Matters 2022: Issue #5 — New LinkedIn Learnings & the State of Social
- 6 Crucial Business Success Strategies for Life Sciences in 2023
- Grey Matter Marketing Celebrates 15 Years of Success in Life Sciences Category Design
- The New Reality: 15 Business Insights to Future-Proof Your Life Sciences Company
- Stand Out to Investors: Mastering Differentiation for Life Sciences Companies
- Why Most Product Launches Fail: A Brain Science Perspective
- The Elephant in the Room at JPM: Exclusive CEO Insight
- The Overlooked Linchpin to Accelerate Commercial Success
- Navigating the New Healthcare Economy for Reliable Growth (and Revenue!)
- The 5-Step Roadmap to Market Domination: How Life Sciences CEOs Can Make the Competition Irrelevant