Medical technology marketing has traditionally been a B2B effort employing solely outbound marketing tactics, but much has changed. Savvy medtech marketers are rapidly shifting toward inbound marketing tactics to maximize the revenue generated by their marketing campaigns and to nurture potential customers—be it patients or physicians—through the decision-making process.
There are several tactics that inbound marketers use to capture lead information. In our blog we explore one of the most widely-used and effective tools in the inbound marketer's toolbox: the web form.
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